For its whole existence, I’ve been vaguely wanting my business to grow. For a while, it did, but for the most part, it hasn’t. I wrote last post about how I have increasing amounts of motivation to grow it, but motivation towards something isn’t enough to make it happen. You also need to not have other motivations away from it.
My understanding of how motivation & cognition works is that any inner resistance is a sign of something going unaccounted for in making the plan. Sometimes it’s just a feeling of wishing it were easier or simpler, that needs to be honored & welcomed in order for it to release… other times the resistance is carrying meaningful wisdom about myself or the world, and integrating it is necessary to have an adequate plan.
In either case, if the resistance isn’t welcomed, it’s like driving with the handbrake on: constant source of friction which means more energy is required for a worse result.
Months ago, I did a 5 sessions of being coached by friends of mine as part of Coherence Coaching training we were all doing. Mostly fellow Goal-Crafting Intensive coaches. My main target of change with this coaching was to untangle my resistance to growing Complice. I think it loosened a lot of it up but I still have work to do to really integrate it.
In this post, I’m going to share some of the elements I noticed, as part of that integration as well as working with the garage door up and sharing my process of becoming skilled at non-coercive marketing. Coercion is quite relevant to some (but not all!) of the resistance I’ve found so far.
I’m going to do my best to be more in a think-out-loud, summarize-for-my-own-purposes mode here, rather than a mode of presenting it to you. Roughly in chronological order by session, which happens to mostly start by looking at money and end by looking at marketing…
This isn’t one I have very strongly, but it did arise a little bit. There was a sense of I don’t want to have too much money because then people will want my money. (Interestingly, time doesn’t work like this since it’s not so fungible in most cases!) But overall I like being generous and I expect that if I suddenly had a bunch of people trying to get me to contribute to their things, I’d do a good job of figuring out how to manage that. And frankly probably lots of people I know have likely assumed that I have more money than I do and I haven’t received the slightest pressure related to that (although a couple people over the years asking if I’d angel invest, which is the kind of message I’d like to get from friends anyway!)» read the rest of this entry »
(adapted from this twitter thread)
One thing most people don’t realize about starting a small business, particularly in the context of something with low overhead and low fixed costs, like software or media: not-enough revenue is still money!
Say you have $16k and need $2k/mo to live on. That’s 8 months of runway.
Say that after 3 months, your business makes $1k/mo. Not sustainable yet, but now you have 10 months runway! ((16-2*3)/(2-1)=10)
Not-enough revenue is still real money! 🤑
Huh. “runway” is actually backwards metaphor for this thing, at least in a personal context (may be different with “moon or bust” startups, that aren’t making any money while burning up runway).
Real runway is fixed distance, & certain speed needed for takeoff, but faster you go the sooner you run out of runway! 🛫 All-or-nothing. It’s dangerous to be going very fast but not fast enough, because it means that
By contrast, as you get momentum going with a personal business, that actually buys you more time.» read the rest of this entry »
I'm Malcolm Ocean.
I'm developing scalable solutions to coordination between parts of people as well as between people. More about me.