I was chatting with a friend of mine the other day, who remarked:
I’ve got a question for you… I’m working at this company where I get a referral bonus for new hires or new customers, and when I told some of my coworkers that I was friends with the CEO of [Company], they said that I should try to get them to sign up.
…and I was like “whoa, that feels really aversive”. So I was wondering if you have any tips on selling to your friends.
Turned out this is a question I had pondered before, myself. Specifically, last October I found myself puzzling over the question:
Fortunately, most of the conversations in which that had happened were recorded in the form of chat logs, so I was relatively easily able to investigate the question framed as such. First, I made a list of relevant factors that were different at the nascent stages of my company versus several years in: